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The importance of choosing the right domain name for your website

Most often you want your domain name to be the same as your business name.  But with over a billion websites all with unique domain names this can be a challenge.  It helps when your business or brand name is unusual, but if not you will likely be looking for a variation of this.

A good start is to go to a site like https://domainr.com/, and search for the name you want.  It will tell you if it’s available, and suggest alternatives.  It’s free, and once you have found a domain you like you can purchase it from which ever service provider you choose.

Domains with a .com extension are by far the most popular around the word, so there are less available names.  Less common extensions, like .co.za or .net will give you more options.

There are some ‘rules’ for what makes a good domain name.  What you want is a name that is memorable, not confused with other sites, and liked by Google for ranking purposes. So, try make it

  • As short as possible
  • Make it easy to remember
  • Try stick to ‘.com’ or ‘.co.za’ domain extensions
  • Avoid hyphens and numbers in the name
  • Don’t infringe copyright if your name is similar to another business

A word of advice.  Domain names are being snapped up all the time, which could man and available name you want may become unavailable in the future.   Registering one is so cheap (from R20 per month) and easy that you should do it as soon as possible.

 

Click here for a free, no-obligation digital media proposal for your local business.

 

 

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