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Almost nobody goes to company Facebook pages

There has been a big change in the way people interact with Facebook.  There used to be a time when could be enticed with an interesting post, and would click though to your page to see what other content you where putting out. But no more.

With information overload, they very rarely look for anything outside what’s in their timeline. Studies show that less than 5% of users will click through to your page from a post in their timeline.

 

This means you don’t need to worry about how the posts look sequentially in your page. You may look at your page and think it looks repetitive, or that you don’t have a variety of content. You may want to tell a ‘story’ as people scroll down your page.  Don’t waste your time.

Make things easier for yourself – just post your content as stand alone pieces of information.

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