How is a Facebook Page different to my personal Facebook profile?
Facebook doesn’t allow you to use your personal profile for commercial purposes. For this you need to create a Facebook page from your personal profile. This is really easy to do – just click on ‘Create Page’ in the left hand drop down menu. From there it will take you through a step by step process to set it up.
But if you read articles in this blog, you will see that we are not great advocates Facebook Pages for small businesses. All the restrictions Facebook have put in place make reaching you fans very time consuming and expensive.
However, if you have the type of business that is quite community focused, and the owners or senior managers are well known in the area, you could create personal profiles to push some of the business messaging. Use some of your passionate customers to help spread your posts too.
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